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LED Signs – Proven to Increase Business

Q. Why should any small business owner want to buy an LED sign?

A. It’s the only kind of signage proven to increase business!

Fact: marketing studies prove that only 1 in 10 people read static signs, while 9 in 10 people will read an electronic message center, which is another term for LED scrolling sign.*

Why? For the same psychological reasons police and emergency vehicles began using flashing lights over 80 years ago; people are naturally drawn to bright flashing lights. We can’t ignore them because it’s how our brains are wired. If you doubt that, just light a single candle in a dimly lit room; place it out of your direct line of sight, but not behind you; be sure there is some distraction, like tv, going on as well. Now, try to not look at the candle: then count how many times you involuntarily glance at the flickering flame over a 15 minute period.

Bright lights and active motion attracts potential customers to your message, offer or sale: you can easily change your message as often as you need, or want. How many times has a first time customer said something like, “i must have passed this place a hundred times.” Or, “I never knew you sold these.”

Fact: people walk–and worse, drive–around in a state of trance. They move about on auto-pilot thinking about what they did last night, or want for lunch, and myriad other things that come crowd the mind. Their brains are simply to busy to notice you. LED signs provide lights, color, and action that break the trance, and demand attention from the people who pass by your business every day. LED neon signs 

Fact: quality LED signage has peen proven to increase business by at least 15% and as much as 115% in two independent studies.

Fact: programmable LED signs get more attention and action for businesses choosing quality LED over neon signs. Top quality LED signs are also brighter than neon.

Fact: LED signs are green technology. Even larger LED signs use less power than a single 80w light bulb, contain no toxic gasses and are made from recyclable materials.

Fact: properly using a quality LED variable message board–LED sign– is a low cost method of advertising that allows business owners to support, replace, or even eliminate other forms of costly advertising with instantly recognizable on-premise electronic advertising.

LED signs are inexpensive when compared to all other forms of advertising. When business owners look at the numbers they get sticker shock. But amortized over time, a high quality LED sign will produce better results than mailers, coupons and newspapers for far less total cost. And the better LED sign companies selling true top-quality LED signs offer financing options that fit most any budget.

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